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The Tasting Room: Belvedere Vodka: Special RED Edition

RED saves lives. Belvedere Vodka has joined the campaign against HIV/AIDS with it’s Special Edition Vodka, (BELVEDERE)RED. Belvedere’s tradionionally smooth taste bottled for a great cause.

Belvedere’s Special RED Edition, designed by Polish design firm, donates 50% of the global profits to the RED HIV/AIDS fund.

“In 2011 alone, contributions from the sales of (BELVEDERE)RED provided more than two million days of life-saving HIV/AIDS medicine, help provide 5,000 people with life-saving HIV/AIDS medicine for one year and provided support for more than 3,800 HIV-positive women to access HIV treatment during pregnancy and breastfeeding, helping to ensure the birth of a healthy, HIV-negative child.”

This is a great cause and we encourage all to get involved and help save lives!

WHAT IS (RED)™ ?

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and consumers in the fight against AIDS.

(RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Bugaboo, Claro, Nike, Penfolds, SAP, Telcel and American Express (UK only). (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Solange Azagury-Partridge, Bottletop, Tourneau and TOUS.

To date, (RED) has generated over $190 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services.

Recipes:

(BELVEDERE) RED Port

  • 1½oz (BELVEDERE) RED
  • ½oz Strawberry juice
  • ½oz Port
  • Dash simple syrup
  • 2 Dashes rhubarb bitters
  • Splash of chilled water

Stir and serve at room temperature in a spirit glass.

(BELVEDERE) RED Sunset

  • 1½oz (BELVEDERE) RED
  • Dash jasmine simple syrup
  • 2 chunks fresh watermelon

Muddle, shake and double strain into a martini glass. Garnish with an edible flower.

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